Consumer Perceptions of Cruise Line Sustainability

By Carolin Lusby and Lindsay Ackermann.

Published by The International Journal of Sustainability in Economic, Social and Cultural Context

Format Price
Article: Print $US10.00
Published online: May 16, 2017 $US5.00

This study fills the gap in literature pertaining to consumer perceptions of cruise line sustainability. Based on Fishbein and Aijzen’s theory, this study examines attitudes and perceptions of cruise line consumers. The quantitative instrument was developed, tested, and uploaded to online cruise forums. Participants were asked about cruise history, cruise preferences, general perceptions of sustainability, and cruise line sustainability. Using statistical software, data were analyzed and various groups compared. Results showed that cruising history, gender, and age were correlated to perceptions of sustainability. However, the main motives for choosing one line over another were cost, itinerary, and cuisine.

Keywords: Cruise Line, Tourism, Perceptions

The International Journal of Social Sustainability in Economic, Social and Cultural Context, Volume 13, Issue 2, pp.25-37. Article: Print (Spiral Bound). Published online: May 16, 2017 (Article: Electronic (PDF File; 731.396KB)).

Dr. Carolin Lusby

Assistant Professor, Chaplin School of Hospitality and Tourism management, Florida International University, Miami, Florida, USA

Lindsay Ackermann

Graduate Assistant, Chaplin School of Hospitality and Tourism Management, Florida International University, Miami, Florida, USA